Name of beneficiary: GDi Esri Hungary Ltd.
Title of the project: International Expansion of Gdi Esri Hungary Ltd.
Amount of the contracted project: 25 532 000 Ft
Amount of the contracted subvention: 12 766 000 Ft
Percentage of the subvention: 50%
Project completion date: 18.11.2016.
Project identification number: GINOP-1.3.1-15-2015-00156

Presentation of the project’s content:

The main goal of the project is the introduction of the product to the target market and professionals at European trade exhibitions and conferences. The most important field of operations were events visited by GIS professionals, because these tend to offer an opportunity to introduce GISearch Appliance Server and GISearch Appliance Cloud Server to the market.

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The following goals have been accomplished during the project:

Services used in order to gain market access – In connection with organizing attendance on fairs and exhibitions abroad:

  • PR articles
  • Google Adwords ad campaigns
  • 2 minutes long promotional product video in three languages (Dutch, English, German)
  • Graphic design and copyrighting for the flyers, roll-ups and press wall

Market research and consulting – We needed the help of consultants with experience in the field of market presence acquisition and also independent market research, because these territories were new and unfamiliar to us.
The most important part of the project proved to be the participation on exhibits held abroad. Accomplishing this required preparations in order to reach the potential clients by using the optimal technical implementation.

Product showcase time and location:

  • ESRI GIS Conference 2016 – Rotterdam (2016.09.21-2019.09.22) – Beurs-WTC: Beursplein 37, 3011 AA Rotterdam, Hollandia
  • InterGeo 2016 – Hamburg (2016.10.11-2016.10.13.) – Congress Center Hamburg: Am Dammtor / Marseiller Str. 20355 Hamburg Germany
  • GIS Talk 2016 – München (2016.10.25-2016.10.27.) – MOC München: Lilienthalallee 40, 80939 München, Germany
  • SynerGIS 2016 Conference – Salzburg (2016.10.17-2016.10.19.) – Congress Salzburg, Auerspergstraße 6, 5020 Salzburg, Ausztria